Depop
We partnered with Megan Thee Stallion to curate a selection of vintage clothing from Texas-based Depop sellers, then showed the world the power of the Texas creative community by shooting a Vogue editorial titled Texas Fever.
Photographed by Munachi Osegbu
The editorial looks featured pieces owned by Meg mixed with pieces from local Depop sellers.
FIVE LOCAL depop sellers were photographed alongside Meg to show the spirit of the close-knit Houston creative community.
Each item in the editorial was shoppable in-app as part of a featured collection. Meg's Depop page also sold looks from her past music videos, such as Hot Girl Summer.
Each seller was also styled in looks that featured their pieces, Meg's pieces, and other sellers' pieces.
Additional product photography was shot in the same set-up and rigged to create a sense of motion and life, like the editorial imagery.
We created a BTS film about what motivates the Texas-based fashion community that has over 1.5M views.
