CREATIVE DIRECTOR

This spot ran during the Oscars 2017, the first ad from the brand in nearly a decade. 
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Photographed by Munachi Osegbu
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This campaign totaled 2B impressions, majority through earned media and user generated content from around the globe. We executed this with a core team of 4 people and $20k.
We announced the Oreo x Super Mario collaboration with a simple musical film that inspired fans and garnered over 2M views in 24 hours.
THE Core of the campaign was a K-Pop inspired music video and with an original track encouraging people to learn Korean.
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Music Video directed by Kimberly Stuckwisch
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The illustrated phrases came from an original, on the spot freestyle.

My hidden talent is ignoring the rules.