Anything Flows
Slurpee put on the next generation of hip hop by partnering with Flo Milli to create the song of the summer– featuring up-and-coming artists.
We partnered with Flo Milli to create a song that felt authentic to her, incorporated Slurpee in a way native to the hip-hop scene, and featured artists she chose.
MV directed by Warren Fu
Song written and produced by Flo Milli, Maiya the Don, 2Rare, Kari Faux, and Nova Wav
Released on RCA Records
Stills by Sage East
When the song dropped, so did an open verse challenge– drop your verse on the track for a chance to get on the official remix with Flo Milli.
Over 200 people participated in the challenge over 2 weeks.
Artist Rhyan Besco was selected as the winner, who was gifted the Slurpee chain worn by Maiya the Don in the music video and an opportunity to open for Flo Milli at her New York show.
The song garnered 2.5M+ streams, Was in Flo Milli's top 5 songs and Was organically featured on RapCaviar, Spotify's top playlist.
