The New York Times
In a world of easy lies, The New York Times goes after the hard truth.
This spot ran during the Oscars 2017, the first ad from the brand in nearly a decade.
I told you I know how to piss off the right people.
This print ad ran the Saturday before the Oscars, the New York Times' most circulated issue.
Photo credit: Michael Silber
Our campaign sparked a protest for a Free Press, with people using our print ad as protest signs.
We ran a national OOH campaign for the following month.
Our banners had a 561% higher conversion rate than previous creative.
Cannes Lions - Shortlisted in Integrated and Social Purpose
This spot was the final one in the Dedicated Journalists series, and served as the conclusion of a two-part campaign.