Super Mario x Oreo
The game you know and love– now in the real world.
We announced the Oreo x Super Mario collaboration with a simple musical film that inspired fans and garnered over 2M views in 24 hours.
We designed the special-edition Mario pack with 16 custom embossments featuring heroes, baddies, and power-ups.
But these were not just decorative Oreos– the pack also doubled as an IRL Mario game that could be played using the cookies.
Those who pre-ordered the pack were invited to play the game via a postcard from the Mushroom Kingdom.
Scanning the QR code on the back outlined the rules of the game.
Fans of all ages shared their attempts to defeat Bowser on social media.
Each social post dropped one cookie into the virtual Bowser Dunk tank, showing fans how close they were to defeating Bowser.
Once Bowser was defeated, we surprised select fans who participated with Limited edition Princess Peach Oreos to celebrate her return.
