Harden Vol. 3
We launched James Harden’s latest Adidas shoe by transporting attendees at a Rockets game to GLXY-HV3: the planet Harden is on when he’s unstoppable on the court.
RECAP FILM
The experience popped up outside the Toyota Center as an ominous black box overtaken by extraterrestrial rugged terrain
Upon entry, guests are in the Departure zone ready for takeoff.
Then, guests enter The Portal...
... where sequenced video takes you through otherworldly, stylized moments on the court
Guests move through the 3 stripe beam of light to enter...
...PLANET HV3, where nothing stands between you and the goal.
The experience continued into the arena with an interactive GIF booth
