Strongbow is best served over ice during the golden hour with friends in four delicious flavors... what do you get when you have a client with too many boxes to check? Dope Instagram content.
We originally tried to make this sculpture into a bizarre optical illusion. The guys at Okamoto Studio looked at us like we were idiots. That's because we are.
Btw, this was 2015. Grid view was SUPER EDGY then.
As crazy as it sounds, it was successful af. Apparently, people LOVE declaring their favorite flavors in comment sections. (Some strategist is gonna quote that in their next 40-slide brief)
The brand guidelines surprisingly had no designated colors for each flavor, so experimenting the color palette was a fun design challenge for me.
Yes, that's an orange apple. Everyone has pointed that out to me. OBVIOUSLY I KNOW APPLES AREN'T ORANGE, IT'S ART, OKAY?! It's a #metaphor for the struggle of choosing between flavors. 💁🏽