CREATIVE DIRECTOR

SkinnyPop

The ultimate K-Pop inspired anthem of your guilty pleasure

Music Video directed by Kimberly Stuckwisch
Music Video directed by Kimberly Stuckwisch
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The YouTube description, title, thumbnail, and hashtags directly mimicked K-Pop videos to hack the algorithm and end up on K-Pop playlists.... and the fans loved it.
The YouTube description, title, thumbnail, and hashtags directly mimicked K-Pop videos to hack the algorithm and end up on K-Pop playlists.... and the fans loved it.
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This spot ran during the Oscars 2017, the first ad from the brand in nearly a decade. 
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CLICK TO PLAY CASE STUDY
We announced the Oreo x Super Mario collaboration with a simple musical film that inspired fans and garnered over 2M views in 24 hours.
Photographed by Munachi Osegbu
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Music Video directed by Kimberly Stuckwisch
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The illustrated phrases came from an original, on the spot freestyle.

My hidden talent is pissing the right people off.