CREATIVE DIRECTOR

This campaign totaled 2B impressions, majority through earned media and user generated content from around the globe.
This spot ran during the Oscars 2017, the first ad from the brand in nearly a decade. 
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We announced the Oreo x Super Mario collaboration with a simple musical film that inspired fans and garnered over 2M views in 24 hours.
Photographed by Munachi Osegbu
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Music Video directed by Kimberly Stuckwisch
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The illustrated phrases came from an original, on the spot freestyle.

I’m a culture-focused Creative Director that specializes in breaking rules.